Hidden (distributor) / March 30, 2015

Meet Juan Diego Fernandez – Colombia Strider Distributor and Adventure Zone Expert


We would like to introduce Juan Diego Fernandez, our Colombian Strider Distributor. Juan has been a member of the Strider family since June 6, 2013, and has made some great “strides” in just a few short years! Due to his success, we wanted to share with you some of his accomplishments in addition to the questionnaire. 

Juan is fully utilizing the Strider® Adventure Zone to spread the word about the best way to teach kids to ride on two wheels! Want to know how the Pro does this, view the different themed zones below. In addition to the common dirt track, Juan hosts many of his Adventure Zones in heavily trafficked shopping malls, riddled with mothers and strollers! What a perfect playground as these malls are packed full of energized children and mothers looking for a way to burn off some of their energy! Solution, an Adventure Zone full of bikes for small children to ride and explore. Offering free test rides provides a fun break for kids shopping with ther families. And with bikes and accessories for sale at both the entrance and exit of the zone, parents can buy a Strider on the spot. Results; a tired child, a happy mother who can now continue her shopping, and sales for Juan. Win, Win and WIN!!! 

 What to gain by hosting such an event? 

  • Publicity
  • Consumer Education
  • Demo Striders for little or no cost

An Adventure Zone is also a great place to introduce prospective dealers to STRIDER® Bikes and see firsthand the benefits of becoming a dealer (Sports, Department Stores, Special Children or Baby Stores). Get the mall to purchase a few bikes which they can then raffle off to promote your event

Different Zones

 1. Why did you become a Strider distributor? 

èStrider is a value brand with passion. You feel proud working with a company that makes kids smile.

race 2 kiddos

2. Tell us about yourself and your family. Please share as much as you’re comfortable with us sharing on our US website. Feel free to include photos.

èI am a motorsport fan and also a YRA (Yamaha Riding Academy) trainer. We love training young kids that will be our future. Our family is adorable, we have a 20 month old daughter and are living an incredible moment. 

3What sets STRIDER apart from other balance bikes? 

èThe brands activities (experience, races,  motorcycle and bicycle fans) 
èSocial media avalanche
èPeople (Strider team USA and distributor enthusiasts)

Colombia side by side

4. What is your most memorable Strider moment?

 èThe most memorable was in the Sarasota, Florida World Championship. Seeing all the kids from all over the world with one purpose “Strider” it was amazing.

5. What are you most excited about the future of Strider in your territory?

èWe are seeing the acceptance of customers, and it is going to be really popular.


6. What are you doing to keep life exciting for STRIDER riders in 2015?  

èPlanning Strider strategy, activities, events, and to put more and more  children on a Strider. With more Striders in the market, we sure will be the most known brand and parents choice.

Starting line raceRacing in the dirt

If you would like to contact Juan, juan.fernandez@motorsportbikes.com.co, to view the Colombian Strider Website, http://www.strider.com.co/, and for facebook, www.facebook.com/stridercolombia1.

BY Strider Rider