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Our Mission

At Strider, we love riding bikes, and we love inspiring kids to ride

Our mission is to build lightweight, efficient, all-terrain bikes that develop two-wheeled balance, coordination, and confidence in children.

Our Philosophy

Strider builds quality products focused on proper fit and function for the rider.

Strider believes in the importance of a strong brand identity.

Strider supports distribution channels committed to educating customers.

Strider serves customers with an empathetic, just, and generous heart.

Our Values

  • Strider values a family-friendly workplace where the workdays fly by and the work itself feels like a grand adventure.

  • Strider values passionate people who believe their efforts will change the world for the better.

Our Vision

Strider will be the #1 global brand that teaches kids to ride and inspires a lifelong love of riding.

Our Story

Strider was established in 2007 in Rapid City, SD, and the world has changed a lot since then. 

We Believe

  • Life is better when riding a bike.
  • Balance leads to confidence, courage, and happiness.
  • ANY child that can walk can learn to ride easily and safely.
  • Your life as a parent gets better when your child is mobile.
  • Kids are awesome.
  • Failure is OK.
  • Kids learn best through play.

    Benevolence

    We know that many kids face much greater challenges than learning to ride a bike. To do our part, we created the Strider Rider Fund to support local, national, and international charities addressing these challenges.

    More kids on bikes, thanks to you!

    One percent of your purchase gives another kiddo the opportunity to learn to ride a bike through the Strider Rider Fund.

    © 2021 Strider Sports International, Inc. All Rights Reserved. Trademarks, Website Privacy Notice

    2221 N. Plaza Dr., Rapid City, SD 57702. Merchant outlet is US based.