Our mission is to build lightweight, efficient, all-terrain bikes that develop two-wheeled balance, coordination, and confidence in children.
Strider builds quality products focused on proper fit and function for the rider.
Strider believes in the importance of a strong brand identity.
Strider supports distribution channels committed to educating customers.
Strider serves customers with an empathetic, just, and generous heart.
Strider values a family-friendly workplace where the workdays fly by and the work itself feels like a grand adventure.
Strider values passionate people who believe their efforts will change the world for the better.
Strider was established in 2007 in Rapid City, SD, and the world has changed a lot since then.
We know that many kids face much greater challenges than learning to ride a bike. To do our part, we created the Strider Rider Fund to support local, national, and international charities addressing these challenges.
One percent of your purchase gives another kiddo the opportunity to learn to ride a bike through the Strider Rider Fund.