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AT STRIDER, WE LOVE RIDING BIKES, AND WE LOVE INSPIRING KIDS TO RIDE.


Our mission is to build lightweight, efficient, all-terrain bikes that develop two-wheeled balance, coordination, and confidence in children.

Strider Philosophy


Strider builds quality products focused on proper fit and function for the rider.

Strider believes in the importance of a strong brand identity.

Strider supports distribution channels committed to educating customers.

Strider serves customers with an empathetic, just, and generous heart.

Strider Values


Strider values a family-friendly workplace where the workdays fly by and the work itself feels like a grand adventure.

Strider values passionate people who believe their efforts will change the world for the better.

Vision

Strider will be the #1 global brand that teaches kids to ride and inspires a lifelong love of riding

We Believe


  • Life is better when riding a bike.

  • Balance leads to confidence, courage, and happiness.

  • ANY child that can walk can learn to ride easily and safely.

  • Your life as a parent gets better when your child is mobile.

  • Kids are awesome.

  • Failure is OK.

  • Kids learn best through play.

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      2221 N. Plaza Dr., Rapid City, SD 57702. Merchant outlet is US based.